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* Don't shill
* Don't shill
* Every article should start with a single sentence explaining what the article is about in as few words as possible.
* Every article should start with a single sentence explaining what the article is about in as few words as possible.
* Try to go beyond what something is (eg: Maker is a protocol that lets you mint a stablecoin by using ETH as collateral) and into how it's used (eg: Maker is used to leverage ETH, avoid taxes for selling...)
* Try to go beyond what something is (eg: Maker is a protocol that lets you mint a stablecoin by using ETH as collateral) and into how it's used (eg: Maker is used to leverage ETH, avoid taxes for selling…)
* Brevity is king
* Brevity is king
*Be neutral
*Be neutral
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